Taeja Smith

Taeja Smith is a Detroit-based media executive, journalist and creative entrepreneur with more than a decade of experience leading high-impact storytelling across broadcast news, digital media and live events. She is an Executive MBA candidate at Quantic School of Business & Technology (Class of 2026) and holds a Bachelor of Science in Broadcast Journalism from Florida A&M University.

Taeja has served as an Executive Producer at WTOL 11, where she managed newsroom teams of more than 20 professionals, led coverage during breaking-news crises, and increased ratings and digital engagement through community-driven storytelling. Before then, she worked as a producer at 5 other stations that took her across 9 states in 12 years.

Her work is grounded in accuracy, leadership and brand trust—skills sharpened in high-stakes broadcast environments where credibility is paramount.

Beyond journalism, Taeja brings strong marketing and growth expertise. As a former Social Media Marketing Manager for Amazon, she developed data-driven campaigns with influencers and viral brands, delivering sustained month-over-month revenue growth through strategic use of TikTok, paid media, and performance analytics. She has also led large-scale experiential campaigns as a Senior Brand Event Specialist, managing multi-state operations, budgets, and cross-functional teams.

In 2025, Taeja expanded into game development as a participant in Xbox Game Camp Detroit, co-writing and producing a playable Unity-based video game. She is the founder of TaeHarbor Studios, where she produces documentaries, festivals, and creative projects that amplify culture, community, and underrepresented voices—including a documentary honoring Tuskegee Airman Lt. Col. Harry T. Stewart Jr.

Bachelor of Science in Journalism - Florida A&M University, 2015

Executive Masters of Business Administration - Quantic School of Business & Technology, May 2026

Google/Meta Digital Marketing, Analytics
Xbox, Microsoft Game Developer Camp
Business Marketing, Promotions and Data Metrics

Fox 2 Detroit
WTOL 11
Fox 2 St. Louis
WTVA/WLOV
WCTV
ABC 24 Memphis
National Tuskegee Airmen Museum
Federal News Radio
Tallahassee Democrat